These days, search engines do not rely on meta tags and page titles, they index the contents of an entire page. The relevant results which search engines provide is due to relevancy algorithms and by emulating users and ranking pages much like a user see it. They also...
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Commercialization of the Internet
The internet quickly grew in popularity, in fact incredibly when people found its potential as a platform for cheap and even free marketing. Spamming people for free as opposed to the cost of direct mail is even on real time. Spam fills in people’s Inbox and waste recipients time,...
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The Shift in Search Algorithms
Algorithms also change many times in a month depending on the search engines like Google or Yahoo. Rapid changes in rank may be due to a shift in algorithms, an index update for searches, or some other thing out of your personal control. Consider SEO as a marathon,...
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Searchers and Queries
There are many search engines that use multiple reverse indexes. In some search algorithms, the tendency is to give weight to the page title and some inbound link than page copy. Search engines are able to find matching quality documents using the page title and anchor link text...
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The history and workings of search engine technology
In its early years, the web was primarily used for sharing knowledge but it has not evolved and became the direct marketer’s recourse. But the success of your online business marketing promotion is best achieved by aligning your ideas and strategies with the idea of sharing knowledge and providing...
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