Your website will have navigation and design elements in all its pages and for the search engines, the textual content parts are most important and which you exercise the most control. If you want your page to rank, make sure there is substantial page specific content in it that...
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Overrating the Importance of Keyword Density
Contrary to what some people think, more is not always better. More on-the-page keyword density is not better because the algorithms for assessing page copy are based on a bell curve. Added placement of keywords may make a page appear more like spam and become less relevant. ...
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Long-Tail Keywords maybe Better for your SEO Campaign
There are short-tail and long-tail keywords that are used for SEO campaigns. Short-tail keywords are sometimes known as head words and are general short phrases with generic meaning. Long-tail keywords are longer phrases that describe a thing or a particular concept and are very specific. “Men’s shoes”...
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Tips for Beginners: Marketing Newsletter Writers
Writing and getting published means the same in any media, it is equivalent to getting your word out to be read by people you may or may not know. So writing for colored newsletters is just like writing for a broadsheet newspaper. The scenario of newsletters however, has...
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The Future of Advertising
The vast changes in the media landscape have been really bad for some sector of the industry, but for some, the dramatic changes brought them an unprecedented windfall. The change is not really sudden, it started and grew with the exponential growth of internet use and the discoveries and...
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