Managing your Pay Per Click Campaigns

Though Search engine optimization is the best way to obtain visitors to your website, it needs time to work to obtain that enhanced. If you wish to jumpstart your traffic and purchasers through getting immediate traffic, using PPC, or Pay-per-Click services is the best way to get this done. Mix Search engine optimization and PPC as well as backed ad positioning and you’ll get traffic and profits immediately and them coming later on for a long time. PPC may be the fastest and best approach to obtain began and Search engine optimization sustains it.

You should use PPC to obtain your company up on and on rapidly and test out your conversions. It’s also an excellent tool for A/B testing of the squeeze pages and may be useful like a supply of earnings while you’re creating a longer-term solution with Search engine optimization. With Made to Order Websites you’re going to get the very best Search engine optimization services, however these techniques take some time, PPC will help you get traffic when we’re having your lengthy-term solution in position.

Pay Per Click is among the most widely used PPC solutions although it isn’t a lasting solution it will work. A PPC professional like Made to Order Websites can manage this program for you personally we choose the best key phrases, set a financial budget, determine in which you would like your advertisements to exhibit up this can be a process that should be completed with care and that we focus on doing that. We now have on the decade of expertise with online marketing and know precisely what we’re doing when it involves PPC management.

Whenever you result in the wrong choices having a Pay per click campaign it can cause a loss of revenue of cash for this reason you are able to hear terrifying tales about PPC programs. It doesn’t imply that PPC doesn’t arrange it means you need to understand what you’re doing so as for this to become lucrative. You will find lessons that will help you, but when you’re thinking about investing 100s or 1000′s of dollars on the Pay per click campaign it helps to possess a professional perform the meet your needs so you’re having your money’s worth. Start your PPC Management with Made to Order Websites today!

1. We ONLY provide PPC Management services for clients that are (a) hosted with us and (b) have completed a Level 1 or Level 2 Search Engine Marketing Package with us as part of our mobile/web development and strategy process.

2. We do NOT charge a percentage rate based on your “spend” levels. In fact, we abhore such practices.  It simply lends itself to overspending from the account manager.  Instead, we charge a flat rate of $45 per hour.

3. We cannot, will not, and should not guarantee you any “ROI” or “CPC” or “CTR” on any set of keywords.  PPC is a COLLABORATIVE effort.  While we would like to think that we do a good job managing and making decisions with respect to generating traffic with quality keyword analysis, we cannot guarantee this.  In fact, no one can.  If they could, they wouldn’t be selling their services and instead, they’d be sitting at their computer making millions each month.  There are success stories of people who have done this, but it’s rare and it’s not something you should expect.

4. What should should expect from us is the same that you should expect from a $55,000 a year employee with solid knowledge of advertising on the internet.  An employee that is not on your books, eating your benefits packages, and who spends thier life learning how to increase the efficiency of advertising dollars.  This is how it should be and this is how we do it.  There will be times that we make VERY GOOD recoomendations, and there are times where they will break even, and there are times where we make recommendations that do not work out so well.  All that being said, this is simply a part of learning what works for your business, and over time, the result will be that more often than not, an overall set of profitable click-thrus will occur and it will outweigh the cost of the advertising itself.  So really, the first goal is to break even with your spend levels and the second goal is to make your spend level as profitable as possible.  That takes time.

5. We only work with Google, Facebook, MSN, and Yahoo accounts where you have an acount on file.  We can help you get set up, but ultimatley we manage YOUR account.

6. We’ve tried to say this in a very tactful manner, however it usually comes out better when stated directly: PPC is USELESS unless your site is designed in such a way to elicit action from the “click” either by submitting their information or buying something.  In other words, you can spend $500 a month on PPC and drive 732 people interested in custom weave baskets to your website each month.  But if your site is not set up properly to entice them to purchase or give you their name and phone number, then you’ve basically wasted $500 a month.  And we’ve probably billed you another $100 in service fees which was a waste of time as well.  We cannot underscore this enough. PPC WILL WORK to generate traffic, but it WILL NOT work in terms of actually selling your product.  Your website has to sell or this entire exercise is one of futility.