Nashville Website Analysis and Analytic Tools

Reporting and analytics tools provided by our firm.

We have four levels of tools as part of our analysis toolkit. These tools can help you make sense out of your overal web site presence and they are included in our mobile/web development and strategy process.

Level 1 – Basic/Free – Page views, lead counts, picture views, and other aggregated data. This is provided free of charge to anyone using the CTS platform, or a standalone custom website (including those build on WordPress, Joomla, or other CMS products). At the most fundamental level, these statistics will tell you how many views your site is getting and a general idea of whether that number is going up or down. This will NOT tell you your rank in the search engines, what your competitors are doing, or anything else of substance.

Level 2 – Intermediate/Free – Google Analytics and Webmaster Tools. We charge $20 to install each one on your site, and from there, it’s free for you to log in and review (where you fill find an absolute load of information). This is usually one of the starting points if you are doing this on your own without paid help. Google provides an INCREDIBLE amount of data for free. It takes a while to digest and grasp how to use all of this information but it is a seriously good way to audit your web site and determine if the Google sees your site in the same light as you do (which is important if you want to rank well). Limitations with this tool is that it is only for google (which albeit is the #1 engine), and does not include stats from Bing, YouTube, Google, Yahoo, or Facebook.

Level 3 – Advanced/Free – Raven Tools. As part of our Search Engine Marketing Services, Link Building, and Pay-Per-Click Services we include research reports generated from Raven’s toolset. Because this is used in our one-time services for you, there is no charge for a singe set of reports that we provide during the Level 1 and Level 2 audit analysis phases.

Level 4 – Advanced – SEOMoz/Raven/Majestic As part of our MONTHLY maintenance packages for SEO or Link Building, we manage your overall site campaign using SEOMoz campaign manager as well as other tools by Raven and Majestic. The cost for a subscription to SEOMoz is between $20 and $75 per month depending on the needs of your website. There is a slight up-charge here, but it’s due to us dividing up our corporate paid plans and allocating those plans to the needs of your web site. This is an all-encompassing toolset which we will use to analyze your site, competitors, keywords, etc.

We ONLY provide analytics tools and services to existing clients who are hosting with us. if you have a site that is hosted elsewhere and you are only looking, for example, for a company who can do a quick installation of Google Analytics or help you get set up with SEOMoz, or even learn how to read your traffic/competitor reports, then we probably aren’t a good match for you. There is an abundance of information on the web and you are always free to use our tutorial videos to help you out!