Nashville Small Businesses Marketing

Each and every day thousands of men and women around the world perform searches on the internet. Approximately half of all online consumers use search engines to locate what they need. If your business does not have total visibility on the internet, both the consumer and the business are losing out.

Search engine marketing is becoming more and more popular as more businesses are looking for customized solutions for all their internet marketing needs. Unfortunately, a majority of online marketing firms discuss their proprietary and software to find keywords. However, at Made To Order Websites we get to know each business, what makes them unique, their goals, and the type of internet campaign they want to have. As businesses become more complex, it becomes exceedingly necessary to fully understand the business to target the largest possible number of potential customers. Through gaining a comprehensive understanding of the business, we then utilize all our available software tools to generate an extensive business campaign. We produce all ads and bid on all keywords based on specific feedback loops tired to real time data. We end up thinking like the owners do because we look at the entire picture!

At Made To Order Websites, we want all our customers to have very high rankings for natural search and paid listings in a cost-effective manner. because we are able to test, budget, and control the paid search campaign, we are able to optimize the business campaign in a number of ways to improve business sales.

• Internet Marketing Expertise

  We customize our entire internet marketing campaigns to your business niche. We know there are differences between software companies and law firms. We even work with a number of businesses that may be in the same industry, but use entirely different keywords due to their priorities and goals. Through carefully done research, we are able to gather all the information necessary for a personalized internet marketing campaign. All campaigns are built on real time statistics and are adaptable to the current market. As we receive conversion and traffic data, we are able to focus resources accordingly on the most well used keywords as well as landing pages. We will rewrite ad copy, make new ad groups and split test ads. Some website development firms only focus on one specific industry, however our experience in multiple markets puts us at a clear advantage as well know all the tools and tricks necessary.



• Ad-Positioning and Click Through Rate

  Though gaining a very high click-through rate, our company is able to fully engage Bing and Google algorithms to make our ads at a very cost-effective manner. Though it may sound complicated, it really is not. When a internet marketing firm sets their daily budget cap for an Adwords ad, Google looks to maximize profits by rationing your business ads. But what Google thinks is best for them may not be best for your business. We configure the Google algorithm to pull the most internet traffic at the lowest possible cost. If you have a very strong business ad, Google will show the ad at a much higher position. And this is done despite the fact that other businesses are paying much more money that your business is. When the competition hits their budget ceiling, they can no longer go any further by you can!



• Pay-Per-Click or Search Engine Optimization?

  A majority of our PPC (pay per click) campaigns run with a large number of keywords. To optimize this many keywords for a natural search, it would cost a lot more than it is actually worth. At [name of company here], we only optimize natural search keywords that have the best possible traffic and conversion rates. The proof is the Adwords campaign results. We are always searching for viable traffic sources that have the lowest possible conversion costs, without wondering where it is coming from. We utilize natural search, directories, paid search, content matching, banner adds, opt-in email lists, and social media. However, we know that each and every business is different. Therefore, we tailor the campaign by initially focusing on increasing lead flow through feedback loops and extensive testing. Numerous times we have found that the real time feedback we receive may produce results that are counter-intuitive. Market testing and research does not always provide the right kind of results. But, it should always provide the business with profits. We will always choose what will work best in today’s real world.



• Search Engine Optimization (SEO)

  A commonly heard misconception is optimized web pages are stuffed to the gills with keywords throughout headlines, titles, and text. While this idea may have been true numerous years ago, these types of “SEO tricks” will actually cause search engines like Google to ban the website from showing up on search results. At [name of company here], we always keep in mind that the main purpose of web ad copy is to sell a good or service. We have expert professionals who know how to write unique, custom ad copy for the business. The ad copy provided will highlight the business and sell the benefits of the business. After ad copy is written, minor changes are made to optimize it for SEO.